marguerite´s

The Marguerite’s brand is closely tied to the owners, Mark and Malin, where their charm and professional approach come together in a pleasant combination. In the store, Marguerite’s feels professional, high-quality, and genuine. Unfortunately, they haven’t been able to convey these feelings through their other channels, such as social media and the website, creating a gap between the in-store experience and their online presence. Currently, their website feels unreliable and somewhat cheap, which we aim to change in order to better align it with both the charcuterie and high-end craftsmanship, as well as their strong brand in the physical store.

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The high-quality products that Marguerite’s delivers today are not reflected accurately on their current website. Unfortunately, the craftsmanship and the work put into each platter aren’t showcased properly. Through a campaign video that highlights their raw ingredients and craftsmanship, we can raise the expectations for the brand in their digital channels, ensuring they meet the same standard and experience as customers get in-store.