älgånäs gård

The farm lacked a clear brand identity, relying solely on a logo used as their Facebook profile picture. With new offerings such as overnight stays and barbecue evenings under the 'Bisoncamp' venture, the farm needs a modern yet rustic look that highlights the bison as its focal point.

The design challenge is to create a visual identity that feels both western and rural, while remaining clean and modern. The farm's existing logo is too detailed for web and print, and no color scheme or graphic elements exist to establish the brand’s credibility. The new identity must work across packaging, print, and digital platforms, all while keeping the bison at the heart of the brand.